It Goes Down With Team DIEM

LIfestyle Brand @DiemNY Hosts a Spring Popup Shop at @Bergnbk

We spent a beautiful spring day in Crown Heights Brooklyn, hanging out with one of the dopest fashion brands out there, @DiemNY (Does It Even Matter).  Our good friends and a beautiful couple @brooklynsky and @nicnich curate and design this urban lifestyle brand (alongside Miami's @Philthemayor) and are at the top of their game with a new spring collection.

Does It Even Matter (DIEM) is a "lifestyle brand...the phrase is the pulse of the brand which exudes a sense of assurance, justification of one's lifestyle and the individual's daily approach to life."  DIEM tells you to "never make decisions in doubt, always be sure, always be certain and if questioned...make sure DIEM is the reply."

Check out the scene at their latest Brooklyn popup shop.  It went down at @Bergnbk, one of the coolest watering holes / food joints in the rapidly changing Crown Heights 'hood.  Peep one of our #DCMCreative fashionistas @_Surraya_starr refreshing her spring closet.

Creativity is the sweetest ingredient

@MyMiniCakeShop bakes up specialized deliciousness

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The other day I had the chance to capture some stock images for my big sis Valissa and her bakery, @MyMiniCakeShop. My Mini Cake Shop, located in Boston, MA., creates sugary confections in the tastiest petite form. So we're talking about specialized cakes and cupcakes made to order by a baking magician.

In a short amount of time, @MyMiniCakeShop has gained a loyal fan base, grown by positive referrals from satisfied customers.  But, what makes this made-to-order bakery better than the average run of the mill?

"The secret ingredient is my passion for creativity," says Valissa.  "I'm a nontraditional baker who likes to push the boundaries on flavor combinations, like a green tea matcha cupcake with brown sugar frosting or a deconstructed coconut key lime pie cake.  I'm definitely not a simple, chocolate & vanilla baker."

So what feeds this hunger for creative bites? "This is my canvas.  I get to work sugar into edible art," she says.  "Also, nothing beats a happy face on a client when they pick up their order.  It's the most awesome feeling ever to know that your creativity has made somebody's life a little bit brighter."

@MyMiniCakeShop grows and grows with each passing week, fueled by a Valissa's passion for pushing the limits on what baked goods can be.  With creativity as her sweetest ingredient, there are big things in the future for this "mini" cake shop.

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