We spent a beautiful spring day in Crown Heights Brooklyn, hanging out with one of the dopest fashion brands out there, @DiemNY (Does It Even Matter). Our good friends and a beautiful couple @brooklynsky and @nicnich curate and design this urban lifestyle brand (alongside Miami's @Philthemayor) and are at the top of their game with a new spring collection.
Does It Even Matter (DIEM) is a "lifestyle brand...the phrase is the pulse of the brand which exudes a sense of assurance, justification of one's lifestyle and the individual's daily approach to life." DIEM tells you to "never make decisions in doubt, always be sure, always be certain and if questioned...make sure DIEM is the reply."
Check out the scene at their latest Brooklyn popup shop. It went down at @Bergnbk, one of the coolest watering holes / food joints in the rapidly changing Crown Heights 'hood. Peep one of our #DCMCreative fashionistas @_Surraya_starr refreshing her spring closet.